New-Ray Toys Company Limited is a Hong Kong-based company, specializing in the design and manufacturing of die-cast and plastic toys. Established in 1987, New-Ray is expanding rapidly with offices being set up in the U.S.A and China.
New Ray has over 200 licenses with more to come. New Ray produces a wide range of die-cast models such as cars, motorbikes and trucks scaled down to various sizes to suit adults as a collector item, or children of all ages to play with. Scale models are also further extended to play sets.